Central Hotels Addresses Market Challenges with Strategic Solutions

Central Hotels Addresses Market Challenges with Strategic Solutions

While many in the hospitality industry are nervous about the increasing inventory of hotels in Dubai and the impact it continues to have on room rates, Ammar Kanaan, Group General Manager of Central Hotels, remains optimistic.

So, despite the challenges of mounting competition, how does Central Hotels plan to boost profitability having just added two new spectacular 5-star hotels to the portfolio namely the Canal Central Business Bay and Royal Central The Palm?

Ammar stressed, “It is no doubt a challenging period for hotels where the market is facing multiple issues. Rising cost of operations and increasing pressure on pricing due to oversupply of rooms is adversely affecting profitability of hotels. However, Dubai continues to make great strides in growth and diversification of tourism. On our part as operators it is vital that we challenge ourselves as an industry to respond to the market conditions with strategic and innovative solutions. This will not only allow us to reduce our operating costs but will stimulate our business for long-term sustainability.”

According to Ammar, “To overcome challenges hotels need to take the right measures. At Central Hotels we have decided to outsource functions such as engineering, IT, house-keeping, security and F&B with highly reputed and reliable partners.  This has resulted in a positive impact on our business as payroll is the largest cost center for any hotel operation. Moreover, in addition to reducing costs outsourcing also allows us to elevate quality of service for our guests with specialized companies giving us a competitive edge.”

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About Central Hotels
Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road.  Building up on this amazing success, the brand is now poised to expand its footprint targeting the UAE and Turkey as the primary markets for growth in addition to other lucrative destinations within the Middle East. The group has recently added to its portfolio spectacular new 5-star hotels such as Canal Central Business Bay and Royal Central The Palm followed Central House Citywalk focused on millennials, Novotel The Palm, Diamond Central – Business Bay and Island Central in Dubai. Valley Central Bursa and Valley Central Trabzon will both be located in Turkey.

For more information visit www.central-hotels.com

About Royal Central Hotel The Palm
The stunning Royal Central Hotel The Palm is a place where fantasy lives up to reality. The 5-star hotel features 207 elegantly-appointed rooms and suites, each beautifully designed to intuitively meet the needs of discerning travelers. Set in the iconic Palm Jumeirah, Royal Central Hotel offers an array of recreational activities from water sports to an outdoor infinity pool, state-of-the-art gym and health spa, along with exciting dining options. Guests have access to one of the best private beaches in the city while enjoying unhindered views of the world-famous architectural landmarks such as Atlantis The Palm and Burj Al Arab as they unwind and relax in a beautiful setting. It is also the best spot to watch the city’s spectacular fireworks. Book your stay at Royal Central Hotel via +971 4 873 9300.

About Canal Central Hotel Business Bay
If you are looking for the magical allure of the iconic Burj Khalifa then Canal Central Hotel Business Bay is the place to be. It is only a few minutes away from The Dubai Mall, Burj Khalifa and Dubai Fountains. Equipped with the finest amenities, each of Canal Central’s 280 spacious rooms and suites offer spectacular views of the Dubai Canal or Burj Khalifa. Completing the experience are a hand-picked selection of dining outlets, flexible meeting spaces, state-of-the-art gymnasium and spa, a stunning infinity swimming pool and salon. Book your stay Canal Central Hotel via +971 4 873 2100.

First Central Hotel Suites
Equally well-located is First Central Hotel Suites within easy reach of the emirate’s key leisure hubs. In close proximity to the hotel are Dubai Internet City Metro Station, Dubai Media City, Dubai Marina, Montgomerie, Emirates Golf Club, and Mall of the Emirates. The deluxe hotel features 524 spacious and modern apartments equipped with top-notch facilities combined with award-winning hospitality. Book your stay at First Central Hotel Suites via +971 4 454 4900.

For Media Contact:
Hina Bakht
Managing Director
EVOPS Marketing & PR
M: +971 50 6975146 | T: +971 4 566 7355


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