First Central Hotel Suites in Dubai Records Significant Increase in Direct Bookings with New Digital Strategy

First Central Hotel Suites in Dubai Records Significant Increase in Direct Bookings with New Digital Strategy

Just a few months after revamping and optimizing its website has seen a whopping 790% increase in direct bookings compared to figures during the same period last year. The hotel saw bookings surge from both regional and international travellers following an investment in its digital optimization and online marketing.

Wael El Behi, General Manager of First Central Hotel Suites, said, “We are very happy with the performance of and are glad that our digital strategy is paying off. I would like to take this opportunity to commend our Cluster Marketing Manager Angelo De Guzman for successfully spearheading our digital strategy. The brand website is an important e-commerce tool and its optimization is more significant than ever in an increasingly social, online world. Today, for most travellers, the online journey starts on mobiles with social media platforms acting as a gateway to websites. Our enhanced website is well integrated with social media and acts as a promotional partner with various social channels to maximize the hotel’s direct reach.”

The provides a compelling user experience and has been designed to make the booking process easier and simpler for users as well as to help find quickly the information they are looking for. Wael stressed, “Our website is highly interactive with implementation of many interesting features that have been driving more traffic to the site. Above all it allows visitors to experience our brand and hotel in the most optimum setting that in turn ensures the ideal outcome for our business. Moving forward, our goal is to ensure that more and more guests book their stay directly with us and the best way to achieve it is to have the right booking tool with the best offers. Our website features an exciting choice of exclusive promotions for different segments offering excellent value for money. One of the keys to our success is that as part of the marketing strategy we are offering exclusive deals and packages only on our website for both leisure and business travellers this is helping us to increase traffic and conversion.”

For hotel inquiries & reservations:
Call: +971 4 454 4900 or email

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About Central Hotels
Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Building up on this amazing success, the brand is now poised to expand its footprint targeting the UAE and Turkey as the primary markets for growth in addition to other lucrative destinations in the Middle East. The group has recently added to its portfolio spectacular new 5-star hotels such as Canal Central Business Bay and Royal Central The Palm followed by Central House Citywalk focused on millennials, Novotel The Palm, Diamond Central – Business Bay, and Island Central in Dubai, as well as Valley Central Bursa, and Valley Central Trabzon in Turkey.

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For Media Contact:
Hina Bakht
Managing Director
EVOPS Marketing & PR
M: +971 50 6975146 | T: +971 4 566 7355


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