SOHBA Targets Regional Tourism Surge with Brand-Backed, Owner-Focused Operating Model
SOHBA Hospitality Management has announced a strategic focus on expanding into underserved secondary and tertiary hotel markets across Egypt, Saudi Arabia, and the wider GCC, offering a scalable operating model tailored for niche and mid-sized properties and new tourism corridors. The announcement follows the company’s recent launch at Arabian Travel Market 2025 in Dubai. With leadership ties to the Thomas Cook Tours portfolio, SOHBA Hospitality Management benefits from deep-rooted expertise in tourism, travel distribution, and hospitality strategy. Dr. Sami AlHussainy, Board Member...